Rework Podcast # 27: Luis Serrano from Sunshine Retirement Living


Across the country, senior spending has increased and occupancy has fallen as the Covid-19 pandemic drags on.

Sunshine Retirement Living, a Bend, Oregon-based provider with 32 communities in 16 states, is no exception. Despite taking a hit amid the pandemic, Sunshine hasn’t seen a major outbreak in its communities. Still, the lockdown is unsustainable in the long run and the industry needs to find a way to return to some semblance of normalcy, said Luis Serrano, president and CEO of Sunshine Retirement Living.

In this episode of Transform, you will learn more about:

– Sunshine Retirement Living has its origins in working with Holiday Retirement
– Why Sunshine is focused on the middle class and how Serrano believes the pandemic could affect demand for that sector
– Sunshine’s approach to testing residents and employees for Covid-19
– Why countries like South Korea and Sweden could offer a blueprint for reopening the industry

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